Who am I?
With over 15 years in software engineering and a decade of experience in online retail, I focus on bridging the gap between technology and business with clarity, empathy, and long-term impact. I work with prospects and clients to design modern solutions that are not just technically sound, but culturally sustainable, solutions people want to adopt, own and grow with.
My roots are in engineering, but my strength lies in building meaningful relationships and translating complex architecture into human terms. I’ve worked as a solutions architect and requirements engineer, always with a focus on empowering teams, whether it’s a marketer seeing new opportunities for engagement or an engineer excited by how easily they can ship a change.
I leverage my expertise in e-commerce, cloud, and MACH (microservices, API-first, cloud-native, and headless) solutions to guide and advise clients on their digital transformation journeys. At the same time I believe composable commerce isn’t a silver bullet, it’s a shift that succeeds only when your people are ready to lead the way. Beyond client work, I care deeply about how digital commerce evolves, particularly the tension between fast retail and the growing need for ethical, personalized, customer-centric experiences.
Things I've been building
Dante
Dante is an HR + time-tracking analytics tool for consultancies, released as an open-source example implementation.
Swag Store
Example implementation to showcase ecommerce capabilities of the Vercel platform.
Coffee
A curated journal of specialty coffees documenting origin, roaster, processing method, variety, tasting notes, SCA scores, and brewing recipes — each with an interactive map pinpointing where the beans were grown.
Dashboard
A quantified-self dashboard that tracks daily habits, coffee and caffeine metabolism, workouts, running stats, and travel across countries — with an insights engine that discovers statistical correlations between metrics.
Migration Readiness Assessment
A diagnostic framework for engineering leaders and CTOs to evaluate whether their organisation is ready for platform modernisation. It surfaces misalignments across six readiness domains using statistical validation and NLP-driven qualitative analysis.
EAVI
An ephemeral audiovisual installation in the browser. Each visit becomes a one-off composition shaped by your environment, time and motion — then disappears, leaving no trace.
Latency Cathedral
Uses live network timings (ping, resource load, packet jitter) to generate gothic structures in WebGL. Every network condition creates a different cathedral.
404 Museum
Every page refresh reveals a fake abandoned website from an alternate internet timeline. Each generated website feels like something that genuinely could have existed.
Signal Intelligence
A browser-based self-audit that reveals what a device and browser expose before a user logs into any website.